Experience the Maids of England at GO JAPAN!
Step into a world of charm, fun, and kawaii culture as the Maids of England (MOE) bring their one-of-a-kind maid & butler café experience to GO JAPAN!—the UK’s premier celebration of Japanese cars and culture.
What is Maids of England?
Founded in 2011, the Maids of England is the UK’s longest-running pop-up maid café. Inspired by Akihabara-style maid cafés in Japan—with a British twist—MOE creates a whimsical “mansion” setting where guests are treated like royalty. Expect playful interactions, adorable costumes, live performances, and unforgettable photo ops.
At GO JAPAN!, they’re not serving their full café menu—but they’re bringing something even better…
The Super MOE Eating Competition
Think you’ve got what it takes to be the fastest Master in the mansion? Join the Super MOE Eating Challenge, where guests race to finish a themed meal set.
The fastest finisher wins a special prize—and, of course, eternal bragging rights! It’s fun, frantic, and very MOE.
Live Shows, Crafts & More
Aside from the eating challenge, the Maids of England have more surprises for you throughout the day:
- Hourly Live Performances: Maids and butlers take the stage to sing, dance, or stream performances to the crowd.
- Oshi Fan & Mask Craft Station: Personalise your own fan or mask and decorate it with the help of the staff.
- MOE Shop: Browse official MOE merch, collect exclusive cheki (photo cards), and take home memories.
Where to Find Them
All day at the GO JAPAN! event
Inside the Culture Zone Included with your ticket—no extra charge to enter the MOE area
Whether you’re a long-time fan of Japanese maid cafés or experiencing one for the first time, the Maids of England at GO JAPAN! is a must-visit highlight. Come for the culture, stay for the cuteness—and maybe even win the eating crown!